Aesthetics for health and happiness in brands and digital design

Natural aesthetics in brands and technology — a research project

1. Using principles of natural light to strengthen the connection with our surrounding nature

1.1. Changing light and shadow in correlation to nature’s cycles

Reflecting color changes throughout the day can aid people’s circadian rhythm and sense of physical presence.
Reflecting changes throughout the season could strengthen people’s sense of season and connection to nature.
Dynamic use of light and shadow can emphasize time and physical position.
The appearance of digital materials can change based on the change of light source.

1.2. Reacting to ambient light

Detecting basic ambient light to make screen brightness and color temperature fit its surroundings.
Detecting complex ambient light to render digital materials as if they were part of the physical environment.

1.3. Simulating natural dynamics of light and shadow

Employing non-uniform light conditions in a digital space.

1.4. Reducing artificial light and flicker

Using overall darker designs could reduce screen-caused headaches and other screen-related health concerns.

Part 2: Looking indirectly at nature

Part 3: Natural shapes, forms, and geometry

Part 4: Spatial concepts

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