Heydays and Goods have worked with Loop and Avfall Norge to design a recycling system for use across Norway. Its explicit goal is to reduce confusion as to how and where things should be disposed, thereby increasing the rate of recycling. The EU has recently issued new waste management directives, containing increasingly ambitious goals.

At Heydays, we believe that companies who genuinely build their businesses upon environmentally and socially sustainable values will have the most successful brands of tomorrow. In other words, we think for-profit companies can and should be built on more than just financial values. And we’re beginning to see the results in those who do.

When creating the new brand communication for Whereby (formerly appear.in), we looked deep into their internal culture. Embedded in both their internal values and their product, we built their brand to emphasize the advantages of flexible work: To give people the freedom to live and work where they flourish.

There’s a radical change taking place in the market right now. In part triggered by the climate crisis, we’re currently witnessing a break-through in both environmentally and socially conscious brands. …

Lars holding a talk at the Y-Conference, on the theme of “Branding what’s next”

How do you sum up all activities, learnings and experiences across a company the last 12 months? Probably an impossible task, but here are just some of the things that happened at Heydays in 2019.

👨‍👩‍👧‍👦 We made Ida our CEO and hired Benjamin, Metta, Iben and Wendy. Welcome guys 😍

Working with color algorithms and contrast guidelines.

Reacting to Colors

Heydays was tasked with renewing the brand for NRK TV, the streaming service of Norway’s national public broadcaster. Our efforts culminated in a new visual identity, in part focused around a concept of color generating. Springing from a design concept we named “Reactions”, each series in NRK’s vast catalog has gotten a unique color palette. This was done in order to give every series a distinct look and, in the process, give the entire streaming service a unified, refreshed, modern appearance.

Extracting Information

It was decided early on that the colors of a series would be based upon its cover art. It…

Reacting to Colors

Heydays was tasked with renewing the brand for NRK TV, the streaming service of Norway’s national public broadcaster. Our efforts culminated in a new visual identity (which is now live), in part focused around a concept of color generating. Springing from a design concept we named “Reactions”, each series in NRK’s vast catalogue would get a unique color palette. Why? To give every series a distinct look (really — to emphasize the uniqueness of each), and in the process give the entire streaming service a unified, refreshed, modern appearance.

During the process of developing this color concept (together with the…

Naming your kid is hard, naming a company is harder. But the positives of getting it right, at least call for a good try. Let’s see if these five tips can give the naming chaos some structure.

“Use your name to fit in, and you’ll spend your marketing budget trying to stand out.” — A Hundred Monkeys

The above is a pretty accurate description of what might be a future (and expensive) struggle if you end up with a bland name primarily developed to “just fit in.” The name of your company is, in essence, the purest form of the brand. A good name outlives most trends, is a tiny investment compared to the longevity of it and most importantly, it has the potential to be a catalyst to storytelling far beyond the technical features of your product. A good name sends a signal.

So why is it easier to name your baby, than your next venture…

Heydays

We launch and grow meaningful companies by helping them with strategic advice, brand development and digital product design.

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