Jan 11Natural aesthetics part III — ColorsIn our age of overconsumption and overstimulation, we need to talk about how the different aspects of our designs relate to human behavior. Carl Jung stated that “colors are the mother tongue of the subconscious” — tying colors directly to familiar deceptive design patterns driven purely by commercial agendas. In…Beauty9 min readBeauty9 min read
Aug 15, 2022Natural aesthetics part II — Imagery of natureHow we sense our surroundings determines how we feel about ourselves. Surrounded by nature, we are more prone to feel relaxed, inspired, and grounded in the moment. Inspired by all living species’ inherent appreciation of the grown environment, we explore how nature can inform technology and its aesthetics. Table of…Design5 min readDesign5 min read
Apr 8, 2022Natural aesthetics for health and happiness in brands and digital designFrom administering every blink, breath, and heartbeat to enabling us to think, feel, learn and create — our mysterious brain is a machine so sophisticated and powerful that it often is referred to as the most complex thing we have yet discovered in the entire universe. But our brains are…Branding11 min readBranding11 min read
Jan 20, 2022Do we appreciate humanity’s deeper aesthetic needs?Building up over many years, and seemingly accelerating through the last decade, more people feel stressed, unfocused, and ungrounded. Burnout rates are growing, a rising number of young people are experiencing mental health issues, and the search stats for “finding purpose in life” are accelerating. At Heydays, we are trying…Beauty5 min readBeauty5 min read
Sep 25, 2020Designing a National Recycling SystemHeydays and Goods have worked with Loop and Avfall Norge to design a recycling system for use across Norway. Its explicit goal is to reduce confusion as to how and where things should be disposed, thereby increasing the rate of recycling. …6 min read6 min read
Jan 28, 2020Brands that dare go beyond profit are winningAt Heydays, we believe that companies who genuinely build their businesses upon environmentally and socially sustainable values will have the most successful brands of tomorrow. In other words, we think for-profit companies can and should be built on more than just financial values. …Flexible Work4 min readFlexible Work4 min read
Dec 31, 2019Our 2019 highlightsHow do you sum up all activities, learnings and experiences across a company the last 12 months? Probably an impossible task, but here are just some of the things that happened at Heydays in 2019. 👨👩👧👦 We made Ida our CEO and hired Benjamin, Metta, Iben and Wendy. Welcome guys 😍Design2 min readDesign2 min read
Published inBransjebloggen 3min·Nov 15, 2019The colorful new identity of NRK TVWorking with color algorithms and contrast guidelines. — Reacting to Colors Heydays was tasked with renewing the brand for NRK TV, the streaming service of Norway’s national public broadcaster. Our efforts culminated in a new visual identity, in part focused around a concept of color generating. Springing from a design concept we named “Reactions”, each series in NRK’s vast catalog has…Design5 min readDesign5 min read
Published inThe Startup·Nov 13, 2019Creating a color algorithm with accessibility in mindReacting to Colors Heydays was tasked with renewing the brand for NRK TV, the streaming service of Norway’s national public broadcaster. Our efforts culminated in a new visual identity (which is now live), in part focused around a concept of color generating. Springing from a design concept we named “Reactions”, each series in…Design7 min readDesign7 min read
Jun 25, 20195 tips when naming a new companyNaming your kid is hard, naming a company is harder. But the positives of getting it right, at least call for a good try. Let’s see if these five tips can give the naming chaos some structure. — “Use your name to fit in, and you’ll spend your marketing budget trying to stand out.” — A Hundred Monkeys The above is a pretty accurate description of what might be a future (and expensive) struggle if you end up with a bland name primarily developed to “just fit in.” The name of your company is, in essence, the purest form of the brand. A good name outlives most trends…Branding6 min readBranding6 min read
